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Get deep perspectives on your brand identity
Transform visual & text data into actionable insights
At the heart of our advanced AI engine lies a revolutionary image and text analytics capability, transforming raw data into nuanced insights in a matter of minutes, not weeks.
Packaging
Get nuanced insights on packaging design
Communication
Optimize Ad effectiveness before you launch
Brand Governance
Test if your creative assets adhere to brand guidelines
Supercharge your market research
with data-driven AI personas.
Our AI driven synthetic personas are effective subjects for market research at scale. They exhibit human-like behaviours, attitudes, and mindsets; and do not suffer from recruitment bias as they are modelled on specific datasets (public and proprietary). Get on-demand insights without spending weeks on research logistics and associated costs.
Source of Truth (Data)
It starts with analysing data from sources like online reviews, social media chatter, proprietary data and other sources that fuels AI personas and insights.
Tailor-made AI Personas
Generates AI Personas that emerge from data, which are further fine-tuned basis demographics, markets, cultural influences and other attributes.
On-Demand Interviews
Conduct on-demand voice and text interviews with multiple AI Personas to test hypotheses, uncover need gaps and to get textured feedback on your creatives.
Insights Dashboard
Get comprehensive insights that gives the big picture as well as allows you to dive into the little details along with recommendations to improve the creative assets.
Our Model
The Science behind it
Our system is trained on extensive datasets that encompass scientific and academic research across various fields such as brand marketing, consumer psychology, semiotics, consumer behaviour, neuromarketing, decision theory, ethnography, marketing research, product design, behavioural economics among other related subjects. These high-quality consumer insights resources enable our system to provide deep, nuanced understanding and actionable recommendations based on the latest industry knowledge and frameworks. These tailored training protocols are further refined through inputs by domain experts.
Brand Understanding
Comprehensive and nuanced understanding of the brand/product.
Proprietary Datasets
Problem-specific datasets curated by experts, using a combination of high-quality data collection and synthesis.
Expert Guidance
Proprietary frameworks created by industry experts to guide, measure and validate our AI models.
Industry Benchmarks
Measured and validated against industry benchmarks as well as acclaimed and award-winning works.
Academic Knowledge
Scientific Research Papers (Semiotics, Packaging Design, Consumer Insights, Persuasion Studies, Psychology), Trend Reports, and more.
Large Language Models
Typically multiple LLMs come into play based on what they're good at.
Further Reading:
- Graduate-Level Google-Proof Q&A
Comprises 448 multiple-choice questions across the domains of biology, physics, and chemistry, crafted by domain experts to ensure high quality and difficulty. Highly skilled non-expert validators, despite having unrestricted web access and spending over 30 minutes per question on average, only reached a 34% accuracy rate.
- https://arxiv.org/pdf/2311.12022
- https://klu.ai/glossary/gpqa-eval
- Human domain experts: 74%
- Claude Sonnet 3.5: ~60%
- Determining the Validity of Large Language Models for Automated Perceptual Analysis
- Using LLM-based tools is a reliable augmentation or even a potential substitute for human brand perception surveys. Overall, there is a striking similarity between the human and LLM results demonstrating the potential of the LLM-based method to economically conduct segment-specific market research.
- A Turing test of whether AI chatbots are behaviourally similar to humans
- ChatGPT-4 exhibits behavioural and personality traits that are statistically indistinguishable from a random human from tens of thousands of human subjects from more than 50 countries.
- Scaling Synthetic Data Creation with 1,000,000,000 Personas
- Personas can be seen as the compressed form of world knowledge, albeit somewhat loosely.
Accelerating Consumer Insights
The Blind Test : 
vs MR Professionals
In a controlled blind test, both Unmistakably Human's AI tool and a human market research team were tasked with generating reports based on the same dataset. The client, who was unaware of the source of each report, ultimately preferred the AI-generated report due to its superior structure, depth of insights, and clarity of articulation. Unmistakably Human's AI report received higher ratings across all key metrics, demonstrating its ability to deliver precise, authoritative insights more efficiently than the human team.
Study Snapshot
Qual Research
Product + Exploratory Study
2 Age Bands
14 DIs
Qual Research
Current habits & behaviours w.r.t the product
Suggest an idealised and optimised version of the product
Evaluate options vis a vis consumer benchmarks
“The level of nuancing and the way it conveyed the thoughts to the audience was distinctly superior to the human report. The report provided clarity and conviction and put points forward with flair and authority.”
MRSI Annual Market Research Seminar
RISE AND SHINE
Research indicates that AI is becoming more adept at understanding semantic subtleties, engaging in complex reasoning, and demonstrating creativity. The gap between AI and human performance in these areas is shrinking, and it may only be a matter of time before AI surpasses humans in these traditionally "human" domains.
AI for Market Research
Accelerate your qualitative research with AI optimised for Market Research
Review Analyser
The Review Analyser sifts through the vast sea of online reviews across platforms such as Amazon and App stores. It identifies key themes, sentiments, and patterns in customer feedback.
By decoding the nuances of these reviews, the tool helps businesses uncover the strengths and weaknesses of their products or services, pinpoint areas for improvement, and better understand their market position.
Visual Ethnography
By analysing visual data, the Visual Ethnographer identifies, categorises, and analyses themes within ethnographic data, offering nuanced insights into cultural phenomena. Ideal for brands aiming to understand their users in real-world contexts.
Outcomes
Works like magic
Expert Insights
Access an expert that integrates a wide range of specialised knowledge, enabling nuanced interdisciplinary insights.
Interactive Data
Delve into analysis in a form that’s useful to you; talk to and engage with your data.
Unbiased Insights
Get objective analysis and recommendations, free from human biases and emotions.
Faster Turnaround
Rapidly generate highly customized personas that give you nuanced objective feedback on your designs.
Use Cases
Created for and loved by
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