Transform visual & text data into actionable insights

At the heart of our advanced AI engine lies a revolutionary image and text analytics capability, transforming raw data into nuanced insights in a matter of minutes, not weeks.

Packaging

Get nuanced insights on packaging design

Test the effectiveness of packaging design variants and analyze them across 24+ attributes. Learn about what’s working & what’s not, compare variants, & get specific recommendations on how to improve the design.

Communication

Optimize Ad effectiveness before you launch

Assess how well your communication assets resonate with specific personas. Get actionable insights on art and copy that leads to a more persuasive & on-brand creative asset.

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Logo

Get deep perspectives on your brand identity

Evaluate how well your logo fares on over a dozen attributes from the target audience's  point of view. Get rich feedback & specific recommendations to refine the design basis the brand's ambition and category codes.

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Brand Governance

Test if your creative assets adhere to brand guidelines

Our AI engine meticulously maps every tiny element - visual, text, personality, tone of voice including regional and cultural nuances and tests its compatibility against the defined guidelines.

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Packaging

Get nuanced insights on packaging design

Test the effectiveness of brand design and communication assets without spending weeks on research. You’ll learn about what’s working & what’s not & get specific recommendations on how to improve the creative assets.

Communication

Optimize Ad effectiveness before you launch

Test the effectiveness of brand design and communication assets without spending weeks on research. You’ll learn about what’s working & what’s not & get specific recommendations on how to improve the creative assets.

Coming Soon!
Logo

Get deep perspectives on your brand identity

Test the effectiveness of brand design and communication assets without spending weeks on research. You’ll learn about what’s working & what’s not & get specific recommendations on how to improve the creative assets.

Coming Soon!
Brand Governance

Test if your creative assets adhere to brand guidelines

Test the effectiveness of brand design and communication assets without spending weeks on research. You’ll learn about what’s working & what’s not & get specific recommendations on how to improve the creative assets.

Coming Soon!

Supercharge your market research
with data-driven AI personas.

Our AI driven synthetic personas are effective subjects for market research at scale. They exhibit human-like behaviours, attitudes, and mindsets; and do not suffer from recruitment bias as they are modelled on specific datasets (public and proprietary). Get on-demand insights without spending weeks on research logistics and associated costs.

Source of Truth (Data)

It starts with analysing data from sources like online reviews, social media chatter, proprietary data and other sources that fuels AI personas and insights.

Tailor-made 
AI Personas

Generates AI Personas that emerge from data, which are further fine-tuned basis demographics, markets, cultural influences and other attributes.

On-Demand Interviews

Conduct on-demand voice and text interviews with multiple AI Personas to test hypotheses, uncover need gaps and to get textured feedback on your creatives.

Insights Dashboard

Get comprehensive insights that gives the big picture as well as allows you to dive into the little details along with recommendations to improve the creative assets.

Our Model

The Science behind it

Our system is trained on extensive datasets that encompass scientific and academic research across various fields such as brand marketing, consumer psychology, semiotics, consumer behaviour, neuromarketing, decision theory, ethnography, marketing research, product design, behavioural economics among other related subjects. These high-quality consumer insights resources enable our system to provide deep, nuanced understanding and actionable recommendations based on the latest industry knowledge and frameworks. These tailored training protocols are further refined through inputs by domain experts.

LLMs Knowledge Bank
Brand Inputs
Industry Benchmarks
Expert Knowledge
Academic Knowledge
Proprietary Datasets

Brand Understanding

Comprehensive and nuanced understanding of the brand/product.

Proprietary Datasets

Problem-specific datasets curated by experts, using a combination of high-quality data collection and synthesis.

Expert Guidance

Proprietary frameworks created by industry experts to guide, measure and validate our AI models.

Industry Benchmarks

Measured and validated against industry benchmarks as well as acclaimed and award-winning works.

Academic Knowledge

Scientific Research Papers (Semiotics, Packaging Design, Consumer Insights, Persuasion Studies, Psychology), Trend Reports, and more.

Large Language Models

Typically multiple LLMs come into play based on what they're good at.

Further Reading:
  1. Graduate-Level Google-Proof Q&A

    Comprises 448 multiple-choice questions across the domains of biology, physics, and chemistry, crafted by domain experts to ensure high quality and difficulty. Highly skilled non-expert validators, despite having unrestricted web access and spending over 30 minutes per question on average, only reached a 34% accuracy rate.

  2. Determining the Validity of Large Language Models for Automated Perceptual Analysis
    • Using LLM-based tools is a reliable augmentation or even a potential substitute for human brand perception surveys. Overall, there is a striking similarity between the human and LLM results demonstrating the potential of the LLM-based method to economically conduct segment-specific market research.
  3. A Turing test of whether AI chatbots are behaviourally similar to humans
    • ChatGPT-4 exhibits behavioural and personality traits that are statistically indistinguishable from a random human from tens of thousands of human subjects from more than 50 countries.
  4. Scaling Synthetic Data Creation with 1,000,000,000 Personas
    • Personas can be seen as the compressed form of world knowledge, albeit somewhat loosely.
Accelerating Consumer Insights

The Blind Test :
vs MR Professionals

In a controlled blind test, both Unmistakably Human's AI tool and a human market research team were tasked with generating reports based on the same dataset. The client, who was unaware of the source of each report, ultimately preferred the AI-generated report due to its superior structure, depth of insights, and clarity of articulation. Unmistakably Human's AI report received higher ratings across all key metrics, demonstrating its ability to deliver precise, authoritative insights more efficiently than the human team.

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Study Snapshot

Qual Research

Product + Exploratory Study
2 Age Bands
14 DIs

Qual Research

Current habits & behaviours w.r.t the product
Suggest an idealised and optimised version of the product
Evaluate options vis a vis consumer benchmarks

“The level of nuancing and the way it conveyed the thoughts to the audience was distinctly superior to the human report. The report provided clarity and conviction and put points forward with flair and authority.”

MRSI Annual Market Research Seminar

RISE AND SHINE

Research indicates that AI is becoming more adept at understanding semantic subtleties, engaging in complex reasoning, and demonstrating creativity. The gap between AI and human performance in these areas is shrinking, and it may only be a matter of time before AI surpasses humans in these traditionally "human" domains.

Science Driven AI

Built on AI, validated by Scientific Research

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Trained using subject expert books, semiotics, research papers.

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Trained using subject expert books, semiotics, research papers.

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Trained using subject expert books, semiotics, research papers.

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Trained using subject expert books, semiotics, research papers.

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AI for Market Research

Accelerate your qualitative research with AI optimised for Market Research

Review Analyser

The Review Analyser sifts through the vast sea of online reviews across platforms such as Amazon and App stores. It identifies key themes, sentiments, and patterns in customer feedback.

By decoding the nuances of these reviews, the tool helps businesses uncover the strengths and weaknesses of their products or services, pinpoint areas for improvement, and better understand their market position.

Visual Ethnography

By analysing visual data, the Visual Ethnographer identifies, categorises, and analyses themes within ethnographic data, offering nuanced insights into cultural phenomena. Ideal for brands aiming to understand their users in real-world contexts.

Outcomes

Works like magic

Expert Insights

Access an expert that integrates a wide range of specialised knowledge, enabling nuanced interdisciplinary insights.

Interactive Data

Delve into analysis in a form that’s useful to you; talk to and engage with your data.

Unbiased Insights

Get objective analysis and recommendations, free from human biases and emotions.

Faster Turnaround

Rapidly generate highly customized personas that give you nuanced objective feedback on your designs.

Use Cases

Created for and loved by

Consumer Insights Teams

Test product concepts with easy-to-create personas and get nuanced consumer preference insights and in-depth product feedback.

Market Researchers

Engage instantly with the ideal personas for your qualitative research, eliminating the hassle and time-consuming recruitment processes.

Brand Managers

Get instant access to expert knowledge and your target audiences, allowing you to receive detailed feedback on your designs and reactions from your intended consumers.

Packaging Design Experts

Improve your packaging designs with precise, element-by-element analysis and actionable suggestions.

D2C Entrepreneurs

Quickly test how your designs might resonate with your target audiences, before going to market.

And More!

Consumer Insights Teams

Test product concepts with easy-to-create personas and get nuanced consumer preference insights and in-depth product feedback.

Market Researchers

Engage instantly with the ideal personas for your qualitative research, eliminating the hassle and time-consuming recruitment processes.

Brand Managers

Get instant access to expert knowledge and your target audiences, allowing you to receive detailed feedback on your designs and reactions from your intended consumers.

Packaging Design Experts

Improve your packaging designs with precise, element-by-element analysis and actionable suggestions.

D2C Entrepreneurs

Quickly test how your designs might resonate with your target audiences, before going to market.

And more

Contact us

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