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Get deep perspectives on your brand identity
Transform visual & text data into actionable insights
At the heart of our advanced AI engine lies a revolutionary image and text analytics capability, transforming raw data into nuanced insights in a matter of minutes, not weeks.
Packaging
Get nuanced insights on packaging design
Communication
Optimize Ad effectiveness before you launch
Brand Governance
Test if your creative assets adhere to brand guidelines
Supercharge your market research
with data-driven AI personas.
Our AI driven synthetic personas are effective subjects for market research at scale. They exhibit human-like behaviours, attitudes, and mindsets; and do not suffer from recruitment bias as they are modelled on specific datasets (public and proprietary). Get on-demand insights without spending weeks on research logistics and associated costs.
Source of Truth (Data)
It starts with analysing data from sources like online reviews, social media chatter, proprietary data and other sources that fuels AI personas and insights.
Tailor-made AI Personas
Generates AI Personas that emerge from data, which are further fine-tuned basis demographics, markets, cultural influences and other attributes.
On-Demand Interviews
Conduct on-demand voice and text interviews with multiple AI Personas to test hypotheses, uncover need gaps and to get textured feedback on your creatives.
Insights Dashboard
Get comprehensive insights that gives the big picture as well as allows you to dive into the little details along with recommendations to improve the creative assets.
Our Model
The Science behind it
Our system is trained on extensive datasets that encompass scientific and academic research across various fields such as brand marketing, consumer psychology, semiotics, consumer behaviour, neuromarketing, decision theory, ethnography, marketing research, product design, behavioural economics among other related subjects. These high-quality consumer insights resources enable our system to provide deep, nuanced understanding and actionable recommendations based on the latest industry knowledge and frameworks. These tailored training protocols are further refined through inputs by domain experts.
Proprietary Data sets
Insights based on the project brief, brand guidelines, & historical data.
Academic Knowledge
Scientific Research Papers (Semiotics, Packaging Design, Consumer Insights, Persuasion Studies, Psychology) Trend Reports
Expert Knowledge
Frameworks & Tools, Validation of Results, Performance Metrics, Validation of insights
Industry Benchmarks
Award Winning Work, Old v/s New (Packaging Design)
Brand Inputs
Strategic Context & Brief, Brand Guidelines
LLMs Knowledge Bank
Claude, GPT, Llama and others
Further Reading:
- Graduate-Level Google-Proof Q&A
Comprises 448 multiple-choice questions across the domains of biology, physics, and chemistry, crafted by domain experts to ensure high quality and difficulty. Highly skilled non-expert validators, despite having unrestricted web access and spending over 30 minutes per question on average, only reached a 34% accuracy rate.
- https://arxiv.org/pdf/2311.12022
- https://klu.ai/glossary/gpqa-eval
- Human domain experts: 74%
- Claude Sonnet 3.5: ~60%
- Determining the Validity of Large Language Models for Automated Perceptual Analysis
- Using LLM-based tools is a reliable augmentation or even a potential substitute for human brand perception surveys. Overall, there is a striking similarity between the human and LLM results demonstrating the potential of the LLM-based method to economically conduct segment-specific market research.
- A Turing test of whether AI chatbots are behaviourally similar to humans
- ChatGPT-4 exhibits behavioural and personality traits that are statistically indistinguishable from a random human from tens of thousands of human subjects from more than 50 countries.
- Scaling Synthetic Data Creation with 1,000,000,000 Personas
- Personas can be seen as the compressed form of world knowledge, albeit somewhat loosely.
AI for Market Research
Accelerate your qualitative research with AI optimised for Market Research
Review Analyser
The Review Analyser sifts through the vast sea of online reviews across platforms such as Amazon and App stores. It identifies key themes, sentiments, and patterns in customer feedback.
By decoding the nuances of these reviews, the tool helps businesses uncover the strengths and weaknesses of their products or services, pinpoint areas for improvement, and better understand their market position.
Visual Ethnography
By analysing visual data, the Visual Ethnographer identifies, categorises, and analyses themes within ethnographic data, offering nuanced insights into cultural phenomena. Ideal for brands aiming to understand their users in real-world contexts.
Outcomes
Works like magic
Expert Insights
Access an expert that integrates a wide range of specialised knowledge, enabling nuanced interdisciplinary insights.
Interactive Data
Delve into analysis in a form that’s useful to you; talk to and engage with your data.
Unbiased Insights
Get objective analysis and recommendations, free from human biases and emotions.
Faster Turnaround
Rapidly generate highly customized personas that give you nuanced objective feedback on your designs.
Use Cases
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